So what is MJ Media Productions? We are primarily an advertising firm for the cannabis industry. Because the cannabis industry and the subsequent rules and regulations associated with marketing and advertising are different from traditional advertising some advertising media have to be developed from scratch or enhanced from the outset. As has been said before at the federal level, cannabis is currently listed as a Schedule I controlled substance and thus radio, television are off limits and other medium are restricted. We are developing the Cannabis Reality Series, Various Event Sponsorships, Video Marketing and other unique media to give our clients the choices they need to be successful.
Advertising and Marketing Services
MJ Media Production is a subsidiary of MJ Consulting Services, a Delaware registered C-Corp that provides products and services to the legal cannabis industry. Advertising and marketing in the cannabis industry has a different landscape than traditional advertising. State laws ban advertisements on television and radio. In addition billboards that directly market marijuana products also have restrictions. Google, Facebook and Twitter refuse to accept marijuana advertising on their websites. The format for advertising cannabis is somewhat similar to that of liquor and cigarettes.
The cannabis industry is expected to be an annual $45 billion operation with approximately 5-10% earmarked for advertising and marketing by 2020. The companies that will dominate this industry are those that can successfully brand and market themselves, which requires dependency on social media, an online presence, video marketing and search engine optimization.
A custom website for your cannabis business is infinitely favorable to having a page in an online cannabis directory, since the design and SEO can be controlled with a custom website. We effectively market your branded business through a custom website with a focus on SEO.
Traditionally advertising budgets consist of:
|Traditional Advertising Budget|
|Reserve Funds (for emergencies)||3%||3%||5%|