Media Advertising for the Cannabis Industry
WEB DESIGN / DEVELOPMENT / SEO / VIDEO MARKETING
SOCIAL MEDIA / CONSULTING / MAINTENANCE / AD PLACEMENTS
The Proper Medium for an Ad Project
Selection of the specific medium through which an ad will be presented has significant ramifications for the success of any promotion. Each medium possesses unique attributes though not all media are equally effective for all advertisers. Thus, choosing the right media can be a time consuming process requiring the marketer to balance the pluses and minuses of each option.
While just a few years ago marketers needed to be aware of only a few different media channels, today’s merchandiser must be accomplished in a wide range of advertising options. The reason for the growing number of media channels lies with advances in communication technology, in particular, the Internet. The primary advertising media curently available are :
- Print Publications
- Social Madia & Internet
- Direct Mail
- eMail Campaigns
- Product Placement
- Mobile Devices
- Other Media Outlets
Television and Radio because of legal issues and the FCC are off limits. Not as great but limited are General Print Publications and Direct Mail. Thus, advertising in cannabis put a particular interest on Social Media & Internet, Event Sponsorship, eMail Campaigns and other developed media channels. Contact your representative to find out how to get the most “Bang For Your Buck” advertising in Cannabis.